The short answer
Which thrift store brands sell well on eBay?
Land's End puffers, Brooks Brothers flannels, Columbia fleece and Y2K baby doll tops were all selling on eBay in late 2025. Land's End puffers' middle-market sold prices ran $33 to $50, and Columbia fleece sold around $20 to $30. The rule that matters: price common items at the middle of sold results, not the top.
- Land's End puffers: about 2,600 sold in 90 days (Sep to Nov 2025). List at the middle of the market, roughly $40 to $50, and check for goose down fill.
- Brooks Brothers flannels: about 636 sold in 90 days. The mid-market sat around $20 to $25 plus shipping, so buy them at dollar-bin prices.
- Columbia fleece: about 4,300 sold in 90 days. Pick them up at $1 to $2, never more than $5, and list at $20 to $30.
- Y2K baby doll tops from Abercrombie & Fitch, Hollister and American Eagle: put Y2K in the title and copy the keywords top sellers use.
- For common items, sort sold results from highest to lowest and list at the middle of the results, not the top.
Chapters (5)
Here are four finds from my December 2025 video, the ones most resellers walk right past at the thrift store, with what they were selling for on eBay when I recorded it. Those numbers are a late 2025 snapshot, so check the sold filter yourself before you price anything. I'll also show you how I set my prices, because that matters more than which brand you pick up.
| Find | Sold | Where I'd list it | What to look for |
|---|---|---|---|
| Land's End puffer jacket | About 2,600 in the last 90 days (Sep to Nov 2025) | Middle of the market, about $40 to $50 | Goose down fill, not poly or nylon |
| Brooks Brothers flannel shirt | About 636 in the last 90 days | About $20 to $25 plus shipping | Heavy flannels and shackets |
| Columbia men's fleece jacket | About 4,300 in the last 90 days | About $20 to $30 | Bigger sizes and bold patterns |
| Y2K baby doll top (Abercrombie & Fitch, Hollister, American Eagle) | About 3,000 sold (window not stated) | Varies a lot; brand-name examples sold for $129 to $200 | The baby doll style, with Y2K in the title |
How much do Land's End puffer jackets sell for?
Land's End puffers sell well for a common brand, but they're mass-produced, so I only price them at the middle of the market. When I searched in late 2025 there were about 5,600 listed on eBay, and about 2,600 had sold in the last 90 days, which covered September, October and November. That's a healthy number, and I'd expect the sell-through to keep climbing into January and February.
The thing to check is the fill. A puffer filled with goose down is worth more than one filled with poly or nylon, so look at the tag and the label before you buy. You'll find these at Goodwill bins, thrift stores, yard sales and garage sales. There's an abundance of them out there.
On the sold side, a Land's End vest sold for $35, and the other recently ended listings I could read ran from $24 to $45. For the puffers, I sorted sold results from highest to lowest and went to the middle of the search, around pages 6 and 7 out of about 10. Those sold prices ran about $33 to $50, which is why I'd list a common one between $40 and $50.
Are Brooks Brothers flannels worth buying?
Yes, but think of them as a steady $20-to-$30 item, not a jackpot. About 636 Brooks Brothers items had sold in the same 90-day window, and the mid-market sat around $20 to $25 plus shipping. Most clothing resellers make their money on items like this, so the win is buying them at a dollar bin and moving them.
Brooks Brothers is the one I'd pick up on sight, but flannels from Orvis, L.L.Bean, Ralph Lauren, Gap, Wallace & Barnes and J.Crew are worth a look too. This time of year is their time to shine. The ones I'd target are heavy flannels and shackets, which sit somewhere between a flannel and a jacket.
One Brooks Brothers piece sold for $99. It was a black fleece twill with the BB2 logo, 100 percent cotton, and I'd call it an outlier. When a sale looks that far above the rest, ask why. A nicer fabric or a higher-end fleece could explain it, and a wool plaid would be better still. Don't price your whole store on one sale.
Is Columbia fleece still worth picking up?
Columbia fleece is everywhere, and it's comfortable, which is exactly why people walk past it. Don't count it out. About 4,300 sold in the last 90 days. That isn't a 100 percent sell-through, but it's decent, and it keeps a store moving when you're paying $1 to $2 for each one at the bins or the Goodwill outlet.
I'd list them at $20 to $30, depending on the pattern, the style and the size. Bigger sizes sell better. A bold print, such as a Navajo-style pattern, can justify a higher price, and I'd push that one up.
Timing matters too. I only pick these up in winter. I'd stock up from late July through December, maybe into mid-January, and then stop buying until the next season. Never pay more than $5 for one.
Which Y2K baby doll tops sell best?
Forget vintage tees for this one. The Y2K baby doll style is what's selling. Abercrombie & Fitch, Hollister and American Eagle tops fetch more, and on the search I showed there were about 1,300 listed and about 3,000 sold. The brand-name examples I pulled ran $129 to $200, with one Abercrombie & Fitch pink baby doll at $300.
Those are one-off sales, so don't price on them. The style is what matters, and the brand adds value on top. The baby doll cut doesn't need to be Abercrombie to sell. Put Y2K in the title, and don't reinvent the wording. Look at what the top sellers put in their titles and copy the keywords.
How do I price a common thrift find?
Go to the sold filter, sort from highest to lowest, and keep going until you reach the middle of the results. That's where I'd list most common items. Pricing at the middle means you sell faster, which matters more than squeezing top dollar out of every item.
Only list at the top of the market when the item is very desirable and has close to a 100 percent sell-through. Common items with a 40 to 50 percent sell-through should go at the middle. A store full of things nobody wants is hard to recover, so research the brands first and list what people are actually buying.
Where EasyFlip fits
Once you've found one of these, the listing is the next step. EasyFlip writes it from a few photos: it reads the brand, size and tags, then drafts the title, description, item specifics, category and a suggested price. You review it and publish to your own eBay store.
The bottom line
This week, check Land's End puffers for goose down, look for Brooks Brothers flannels and Columbia fleece at the dollar bins, and price each one at the middle of the sold results. Re-check the sold filter first, because these numbers come from late 2025.
If you want a short list of finds like these each week, sign up for the newsletter.
Questions people ask
How much do Land's End puffer jackets sell for on eBay?
In late 2025, common Land's End puffers sold in the middle of the market for about $33 to $50, and I'd list one at $40 to $50. Goose down fill is worth more than poly or nylon. Check the sold filter before you list, because these numbers are from that earlier snapshot.
Are Brooks Brothers flannel shirts worth buying from thrift stores?
Yes, as a steady $20-to-$30 item rather than a jackpot. About 636 sold in 90 days, and the mid-market sat around $20 to $25 plus shipping. Pick them up at a dollar bin and price them at the middle of the sold results.
Is Columbia fleece worth buying at thrift stores?
It can be, when you pay $1 to $2. About 4,300 sold in 90 days, and I'd list them at $20 to $30 depending on size, pattern and style. Never pay more than $5, and stock up from late July through mid-January.
Which Y2K baby doll tops sell for the most on eBay?
Abercrombie & Fitch, Hollister and American Eagle tops sell best. The brand-name examples I showed ran $129 to $200, with one Abercrombie & Fitch top at $300. Those are one-off sales, so don't price on them, and put Y2K in the title.
How do I price common thrift clothing on eBay?
Sort the sold results from highest to lowest, go to the middle of the results and list there. Only list at the top of the market when an item is very desirable and sells close to 100 percent of the time. Common items should sell fast at the middle.
Sources
Prices are eBay sold listings, and every fact below was checked on December 9, 2025.
Read the full video transcript
Figuring out what to sell on eBay can take years, which is why I do this research every week for you to be able to find items to actually flip on eBay for a profit. So, we're going to be going over five new brands that are really worth picking up this time of year. Let's get right into it. All right, so the first brand that we've all heard of is called L's End. And while I wouldn't suggest picking up everything in this brand as it's mass- prodduced, right now the puffer jackets are flying off the shelf for a decent amount of money as well. So, I just typed in Lans's end puffer jacket here in the search bar. So, for men's or women's, you can see there's 5600 listed right now on eBay, which is a good amount. You're going to find these if you go to the Goodwill bins, you go to thrift stores, yard
sales, garage sales, there's an abundance out there. So, when you click on sold, you're going to see there's 2600 sold in the last 90 days, taking in the data from September, October, and November. So the sellrough rate should continue to climb up as we get into January and February, but that is pretty decent for Land's End, and they sell for a pretty decent amount. Usually puffer jackets usually are filled with goose down. So if you can find the ones that are filled with goose down and not poly or nylon fill, those are going to be even more valuable. You can see the ones that have ended recently, there's a vest that sold for $35. I mean, people are passing that up all day at the bins. um 1594, 34, 25, 29, 45, 24. Obviously, you're going to want to price it at the market. And I'll show you how I do that really quick. For
a common item like that with about a 40 to 50% sell through rate, I'm just going to search from highest to lowest. And this is how I price my items. I price them at the middle of the market, unless there's something special about them. I'm here to just turn the money over as fast as possible, not necessarily get top dollar for every single thing I list. So, I go from top highest to lowest on the solds page and then I just go all the way to the middle of the search results. So, you can see there's what 10 pages. We'll see if it changes here if I go to page six and then scroll all the way down. So, on the sixth to 7th, fifth, sixth, seventh page is going to be about the middle of the market, which is going to be the average median price for these types of puffer jackets. You can
see 46, 50, 48, 33. Best offer, 46, 40, 49. So, what does that tell you? That if I find a Lanzand puffer jacket, I'm going to be listing it between4 and $50. That way, I can be in the middle of the market, capitalize on the sale. Now, unless it has something that's super special about it that's going to warrant me listing it at the top of the market, then I will do so. But I would highly recommend using that strategy for like 90% of the items that you find because they're common and you want them to sell fast. So don't list them at the top of the market. If I'm going to list at the top of the market, the item needs to have at least 100% sellrough rate and it needs to be very desirable. Something like Viori or Aloe or, you know, an Aztec Pendleton Chief Joseph Blazer or an Arcterix piece, a
CC Filson piece, you know, things like that. Lanzen's very common. So, that's how I would price it. Um, like I said, people are passing this brand up all the time because it's very much mass-produced. I think it's sold at Kohl's, but I'll show you the tag here. Land's End for the people that don't know. Great brand. I think it does retail for, you know, a good amount of money. So, but that doesn't always correlate for good resale value, but just something to be aware about. Like, there's good quality behind this brand and it's something I would consider picking up this winter. Something I've been working on behind the scenes is an AI listing tool. I've spent the last 70 days working on this tool, perfecting it, so I don't have to do listings anymore. Maybe you're a reseller like me that doesn't have a ton of time to keep up with learning all the keywords,
filling out all the item specifics, figuring out how a title is supposed to look, figuring out how to price your item. Well, I built this tool, Easy Flip, to solve all those problems. With just a few clicks, you can have instant listings delivered to your eBay store within seconds. Rather than spending all this time figuring it out, doing all the manual work, I'm saving about 5 to 10 hours per week listing 10 items a day. All I have to do is just upload photos, download them into Easy Flip, and click a few buttons, and listings are done. If you want to learn more, click the link down below and check it out. We have a 100% money back guarantee. If for whatever reason you're not happy, we got you. The next one is Blazers by Samuel Sun. This is definitely a higherend brand. They retail for tons of money and they actually have a pretty
decent sell-through rate. So, let me show you. Here we have Samuelson Sport Coat or Blazer. 1,200 listed on eBay right now. So, there's a good bit out there. And when you click on sold, you got 371 sold in the last 90 days. And while that might not be amazing, but for blazers it is because blazers are a longtail item. And you can see here $39.95, $45.49, $132, $129, $75.99. So they command a pretty decent amount of money. Let's look at the brand tag and see what it says. Whenever you're going to the thrift store, I would highly recommend just spending the extra 5 to 10 minutes to look through the Blazers. It doesn't take long. You never know what you're going to find. Other resellers are not going through the Blazers. So, why not capitalize on that and put some items into your store that, yeah, are going to take maybe a little bit longer
to sell, but are going to be a great return on investment. Our Goodwill here in the Pacific Northwest prices blazers anywhere between $7.99 and $20, which is pretty good, decent. Um, especially if you can catch it on the half day um half price day. So, Samson Sport Coat, very good. Let's see what do the high-end ones sell for. $3.49. 49, 350. That's a seat a suit combo. Uh 295, 275, 249. Pretty decent. Pretty decent. Obviously, it's going to depend on the M material, where it's made, what size it is. With blazers, I always like to stick with picking up items that have a bigger size. So, if it's a blazer, I want to stick more towards like 46, 48, 50, up to 54. Usually 44 and below is like a smaller size when it comes to blazers, but it doesn't mean I wouldn't pick it up. I would just try to stick to bigger sizes
as the sellrough rate is a bit better. So Samson Sport Coat, let me know if you've found one before. Next one is a very common brand, Brooks Brothers. And keep in mind when I make these videos, I try to pick out very common items that you can find and that I can find. So just to keep it simple and to actually give you a chance to find these items. So let's see here. We got Brooks Brothers button-up shirt. Oh, UPS is here. Just a minute. Okay, so flannel shirts just in general. A flannel shirt just like this. Orvis, Lob Bean, uh Ralph Lauren, um Gap, even uh Wallace and Barnes, J Crew, brands that are pretty common. Flannels this time of year. This is their time to shine. I find Brooks Brothers very often, but not so much the flannels. But I did come across that their seller rate is insane this time of year.
So when I do come across a Brooks Brothers flannel, I'm going to pick it up. But also don't count out those brands like Eloine, J. Crew, Gap, Ralph Lauren. If it's a heavy flannel, like almost like a shacket where it's like a cross between a flannel and a jacket, those are going to be the things that I look to pick up. Do they sell for a million dollars? No. But like I said, most of clothing resellers make their money on those breadandbut items from, you know, 20 to $30 uh shipping with shipping. So, um, pretty cool. 1,500 listed on eBay. Brooks Brothers is a pretty decent brand, even though it's very common, very, uh, much overproduced. You can see there's about 636 sold in the last 90 days. So, pretty decent. Um, you know, do they sell for a ton of money? No. They're going to be between 20 and $30 plus shipping. Um, 31.
This one sold for $99. That's crazy. It's always good to wonder why. Why did this sell for $100? What was the outlier? It is a fleece twill. Interesting. I love doing this research. That's why I like um doing it pretty much live with you guys to learn together. This obviously looks like a higherend Brooks Brothers logo. Um Brooks Brothers BB2 black fleece. Wow, that's really nice. Probably retailed for some good money, too. 100% cotton. So, if you ever find that one out there, that would be a pickup. Um, but generally for most ones, you know, $ 20 to $30. Um, if it's like a tartan plaid or, you know, a cool plaid pattern. If you find a wool one out there, that would be obviously even better. But something to put on your radar. I'm trying to help a lot of new beginner resellers get into the game. And if you start with listing items
that nobody wants, it's going to be really hard for your store to recover because not only are you flooding your store with items that no one wants, um you're also kind of like bringing your store down with those items that are just sitting there doing nothing. You're getting a lot of people that click on them, but they don't want to buy it because it's not in demand. We want to be listing stuff that people actually want to buy. Uh so Brooks Brothers flannel, you're going to need to price it correctly as well. If you find an item like a Brooks Brothers flannel, price it within the market. You know, do that. What I just taught a little bit earlier was go to the middle, you know, go from highest to lowest and then go to the middle of the market. Um, so highest to lowest and then try to just go through all these pages
to see what is going to be in the middle. Um, so let's see. I picked nine. So that's more towards the end out of 11 pages. So obviously between six and seven would be like ideally where you'd want to price this item. That's what I do for most common items. Um so 20 to $25. Um that's kind of where I would price it. But if you're finding this at the bins for a dollar, I mean that's a that's a win. That's a nice return on investment. So something to be aware about. Another thing that I find all the time is Columbia fleece jackets. They are you can literally probably walk outside my house and find one in a ditch. They're very nice, you know, they're very comfortable this time of year. They're uh mass- prodduced in Portland. They're everywhere. So, but men's fleece jackets is what we're going to talk about. And when I was
doing some research earlier, um you know, I was like, should I even bother looking this up again? It blew my way. Like, these are items that are you're going to find at the bins and no one's picking them up. But I would say give them a shot if you find the right size. um because you're going to see there is 4,300 sold in the last 90 days. So, while that's not like a 100% sellrough rate, it's still decent and it's something to keep your store moving, especially if you're only paying $1 to $2 for them. Again, I'm pricing these between 20 and $30. Depends on the pattern, the style, the size. Uh generally about $ 20 to $30, but you're picking them up, you know, dollar day on your thrift store or at the Goodwill outlet. Um these are going to be a pickup. Don't count Colia out. um especially if it's something like this
with a really cool pattern uh like a Navajo style pattern that I probably if I had picked that up I would have priced it a bit higher but that's a really nice example. So don't count out Columbia fleece jackets just because there's so many out there. You're going to want to at least stick to the bigger sizes if you're going to be picking up men's or women's and price them correctly. Don't price them for $50. Price them what the market is telling you. Um, this is an item that I only pick up in the wintertime. Um, nine months out of the year, I'm passing on this item. So, I would stock up on these jackets or these types of items like starting at the end of July and all the way through probably end of December or maybe middle of January and then I would stop picking them up um, as we get into the
next season. So, that is an item I would consider picking up for no more than $5. The next one that I want to bring attention to is this category of style of Y2K baby doll tops regardless of brand is like finding a single stitch single stitch t-shirt today. It is insane. Um this style aesthetic is blowing up. It has been for a while. But if you look for ones with particular brands like Hollister, American Eagle, Abberrom and Fitch, those are going to fetch more money. This isn't a sellrough rate um based result that I want to show you. It's more of like these sell for insane money. There's 1,300 Y2K baby doll tops on eBay and there's like 3,000 sold. Um but I want to just show you that they sell for really good money. Um and let's just show you an example here. So an Abberromian Fitch Pink 2000's baby doll. And that's a
terrible title. Absolutely terrible. It's just hard to read even. Um, and it's even flawed. Sold for $300. If you're at the Goodwill bins, I would not be looking for vintage t-shirts. I'd be looking for these things right here, the baby doll tops. And um, that's what's in. Pick that up, please. You're doing yourself a disservice by passing these styles up. So, you can see here, $175, $200. I mean, brand new back in the day. These probably retailed for like $19.99. So, pick those up. It doesn't need to be Abberro and Fitch. It just needs to be this baby doll style. Definitely put Y2K in your title, please. And you can see Abberro and Fitch is dominating that, but you can see some Hollister tops in here. Um, Hollister baby doll top 129. I didn't even think we'd live to see the day where I'd be saying that. That is just insane. $129. um look at
what kind of keywords they're putting in and you know don't reinvent the wheel. Just copy what they're putting in their titles. So um very cool. Wanted to bring that to your attention. You know clothing reselling is very difficult especially if you don't know what to pick up. And it is better to list nothing and spend months doing research than to start listing stuff and then do your learning along the way. Reason being is you don't want to have a store of 50,000 items and you make five sales a day. While that might be appealing for some people, it's not for me. I want to have a nice one to 2,000 item store where I can sell 20 to 30 items every single day. So, better to do the research, better to put in the work to at least have a good set of brands and brand knowledge before you start along your listing journey. So,
I want to keep making these videos couple a week just to kind of learn some new things along the way with you. And comment down below if you found some items that have sold quickly for you. I want to hear it. I want to know it. I appreciate you guys.
