The short answer
What mindset habits help resellers grow their business?
The mindset habits that kept my reselling going were persistence, focus and tracking your numbers. Expect the first win to take months, not weeks. Pick one main project at a time, and remind yourself why you started, because most people quit just before the breakthrough. Track every sale so you know what you actually make after fees and shipping.
- Track every sale: many beginners think items are profitable when they are losing money, so log the cost, fees, shipping and supplies for each one.
- Expect the first real win to take months: my first deal came after about eight months of showing up every day.
- Keep one main focus: every side project spends attention, so cut or pause the ones you won't finish this season.
- Decide before you start and make quitting feel costly: picture telling the people who backed you that you gave up.
Chapters (27)
When this video went up on Jan 31, 2025, I had just sat down with Marlon for a 76-minute episode of The Reseller Journey podcast. We talked about mindset, which sounds soft until you see how much it decides what happens to your inventory. Here's what I took from it, and what I still come back to when a month goes sideways.
Why does mindset matter more than the course?
Mindset is what decides whether you actually use what you learn. Marlon's point is that plenty of people buy the course, read the books and still get no results, because they don't see themselves as someone who produces them. I've seen that in my own business. Information only helps once you act on it, and reading alone didn't change anything for me until I started applying it.
How does the mind shape what you do?
Marlon uses a simple picture: a circle split into a conscious half, where you decide what to accept or reject, and a subconscious half, which accepts what it's given and then expresses it through your habits. He says that's why two people can do the same activities and get very different results. One makes a sales call sounding unsure of himself, and the other sounds like he expects a yes. You don't need the model to be exact to see the point. The way you show up on a call or a listing shows up in what buyers do.
Who you spend time with shapes your results
Marlon says he moved from New York to Arizona, where he knew nobody, to be around people already getting the results he wanted. He calls it proximity. His point is that when the people around you expect more, your own expectations move up with them. You can use that in reselling. Find local resellers or an online group where people share what they sold and how, and let their standards set yours.
Why does the middle feel so bad?
Marlon's warning is that the early stage of change is uncomfortable, and that's normal. Your old routine feels safe, and the new one feels like things are falling apart: deals fall through, people drop off, and every decision feels huge. His advice is not to go back to the old comfort zone just to regroup. Keep going, because the new habit gets stronger the more you feed it. I'd say that's the stretch most sellers never get through.
How long does it take to get the first win?
Longer than you'd like. I didn't get my first deal quickly. It took about eight months of showing up every day, following the program I'd paid for and paying for the software and marketing. I thought about quitting more than once, usually when I had a job search open in the next tab. What got me through was picturing a future version of me who had already figured it out. I was borrowing his confidence until mine caught up.
Why do most people quit before the breakthrough?
Marlon says persistence is one of the key traits for success, and that a person who is unwilling to quit is hard to make fail. When I checked back in with people who started alongside me, years later, the ones who stopped hadn't made any money. They didn't fail at reselling so much as stop before the payoff. Quitting just means you didn't want it that badly, and that's okay. But if you do want it, expect it to take longer and cost more than you think.
How do you make a decision stick?
Marlon's take is that a real decision cuts off the other options. If you keep a plan B ready before you commit to plan A, you haven't really committed. He says people make decisions based on two emotions, pain and pleasure. Pleasure is the easy part: the money, the freedom, the things you'll buy. Pain is what keeps you in the game when it stops being fun. He uses a picture to explain it: the fire behind you gets you moving, and pleasure is the carrot ahead that gives you a direction.
For me, the pain that kept me going was imagining having to tell the people who backed me that I gave up. The discomfort of the work felt smaller than that.
Track your numbers before you call something profitable
Marlon's warning is about beginners who think every sale is profit. They skip the fees, the shipping, the packing supplies and the cost of the item, and they find out months later that they've been losing money. Track every sale in a simple spreadsheet: what you paid, what it sold for, what the platform took, what shipping cost and what supplies it used. Then you can see which categories are working. A simple spreadsheet is enough. The habit matters more than the tool.
Focus: fewer projects, deeper work
Marlon uses a set of marbles to explain attention. You have a limited supply, and every project spends some. In his example, a main business takes 3 marbles, family takes 2 and personal health takes 2. That leaves 3 spare for the problems that always show up. Each side deal you add takes marbles you don't have. Here's his example as a table:
| Commitment | Attention cost (marbles) | Running total |
|---|---|---|
| Main business | 3 | 3 |
| Family | 2 | 5 |
| Health and personal time | 2 | 7 |
| Left over for problems | 3 | 10 |
Marlon's point is that ignoring a distraction still costs you attention, because you have to keep resisting it. What works is removing it: lock the door, don't just close it. Pick one main thing to grow this season and cut the others. Listing is a good place to look. Once you've found an item, EasyFlip writes the eBay listing from a few photos, so the time you'd spend on each title and description can go back to sourcing.
Think longer than the crowd
Marlon's advice is to notice what most people do and then consider the opposite. He cites Charlie Munger: your brain is a negative-seeking machine that will find problems on autopilot. So list everything that would guarantee you fail, then do the opposite of each item. Then think in longer time frames. Most people plan around the next paycheck or the next charge. If you're building something for the next 20 years, a bad month is one data point, not the whole story.
Write down your personal principles
Marlon says each of us should have a personal constitution: a short set of principles other people can hold you to. He reads his out at the start of coaching calls so clients know what to expect and have permission to call him out if he falls short. He says the idea came from studying the Rockefeller family, who he says passed down principles along with their assets and tested heirs against those principles. You don't need a long document. Write three to five lines: how you treat buyers, what you won't sell, how you handle a bad return. Then keep them where you'll see them before you make a hard call.
The bottom line
This week, do these four things:
- Write down your one main focus, and cut or pause one side project.
- Log every sale you've made this year with the fees and shipping.
- Find a group of resellers to learn from, online or local.
- Write three personal principles and keep them where you'll see them.
If you want more of these, sign up for the EasyFlip newsletter.
Questions people ask
Does mindset really change how well a reseller sells?
Marlon argues that results follow your beliefs and habits, and that two people doing the same work can get very different results depending on how they show up. In my own experience, the reading and the course only helped once I acted on them. Mindset won't replace sourcing, pricing and listing work, but it decides whether you keep doing that work.
How long does it take to get your first real win as a reseller?
It varied for me. My first deal came after about eight months of daily work, following a program and paying for software and marketing. Your timeline will differ, but expect months rather than a few weeks, and keep going until you have proof.
Why do most reseller businesses quit?
Marlon says many people stop just before the payoff, often when the early results are slower or harder than they expected. When I checked back with people who started at the same time, the ones who stopped hadn't made any money. Deciding in advance what quitting would cost you makes it harder to walk away.
How do I know if my reselling is actually profitable?
Track every sale with what you paid, what it sold for, the fees, the shipping and the supplies. Many beginners think they're profitable and find out later that they aren't. A simple spreadsheet is enough, as long as you use it on every sale.
Should I run several side businesses at once?
Marlon's view is to keep one main focus at a time. Each project takes attention, and side projects you don't finish cost you the time you need for the main one. Pick the one you're growing this season and pause the rest.
Sources
Prices are eBay sold listings, and every fact below was checked on January 31, 2025.
Read the full video transcript
welcome back to the reseller Journey podcast and in this episode we got my man mindset Marlin and today guys we're going to break some limiting beliefs we're going to help you take the next step in your business or in life and it all starts with having the proper mindset so we got mindset Marlin here here to lay a foundation because we're going to build something today to help you guys take the next step in your life so let's start with building this Foundation Marlin thanks for coming on I wanted to have you on for a while now why is mindset so important and why should people even care about having a proper mindset yeah B thanks for having me man and mindsets important because it it's the foundation of everything oftentimes what people think is I just need the resources I just need to go and buy the course or read the book and then
I'll be able to go out and create whatever it is that I want to create and there's a degree in truth that you have to go and get specialized knowledge however seen so many people that have absorbed information and have not been able to reproduce and recreate results and at the end of the day results are the name of the game you know it used to Boggle me and you probably could relate to this you ever go on YouTube and you watch a fire tutorial you see someone show you how to buy real estate or how to invest in stocks or how to buy and sell on Amazon and they're giving out the sauce and you look at the view count millions of views five million 10 million 20 million views and then you're like where are the 20 million millionaires that had been created as a result and you start to realize it's not
just information if people don't see themselves as the person that can create the result it doesn't matter what information you give them it's not going to work so people have to learn how to cultivate a self-image they have to learn how to cultivate their subconscious mind to the place where they are in alignment with the reality they're looking to create this is why I focus so heavy on mindset it's probably at the core of everything that I do even though I'm a real estate investor people see me go out and they do property and they're constantly asking how do I get into properties how do I buy properties how do I do deals and I tell them it starts with your mind first yeah quick break in the podcast to let you know we are hiring at close plus stuff our whatnot team is expanding and we are looking for purpose-driven people to come and
join our team so if you want to start live selling and you don't want the headache of having to grow your social media grow your account you could join our team and start making money right away the first and only requirement that we are wanting out of our team members is to be able to find and Source quality inventory so right here you could see we have 300 brands on Our Brands lists we are wanting our people to come and join the team to kind of bring in the same type of brands that we've been picking up and selling to our community already so if you can come in join the team it's really made for people who have a lower cost of goods so if you Source at flea markets the Goodwill Outlets storage units and you can find some of those Brands you are going to be printing money it is an 8020
split in your favor you can run as many whatnot shows as you'd like and if that sounds interesting to you you can book a call down below and we can start the interview process now back to the podcast learning how the brain works is the key guys like my life did not change until I started reading the books behind me why because I lacked information like if you don't know nothing and you teach your kids what you know then they're going to be a smart as you so once we started having kids I go man I don't know anything I better start reading so I started absorbing information but you said there's like a disconnect between learning information and then application I think they call that wisdom in some stoicism you know because I could read all the books but if I don't apply it nothing Canna happen so what what happens is what's interesting
is when people take in information they've got to understand most people don't know how the mind actually works and normally like I actually I teach this on a whiteboard but I'm just going to talk about this and hopefully the audience will be able to conceptualize this as I explain that the mind when we think about it we think in picture like you and I when we talk and we describe if I talk about my car if I talk about basketball you see images flash across your your mind right like inside out of your your imagination you start to see your car you start to see a basketball game happening you start to see if I say think about your house you see an image of your house you don't see the words h o u e you see the actual image of the home that you live in or that you grew up in and
so when I say the Mind people try to form an image of the Mind most often people tell me when I ask them what do they see they tell me they see a picture of their brain and I explained to them that the brain is no more your mind than like your hand or your fingertip are your mind the brain is an instrument of the Mind the Mind uses the brain but the brain isn't the mind and so in order to be able to work with the mind we need a image to conceptualize the mind so that we can work in alignment with it we could actually function and utilize it properly and so imagine this imagine I had this big circle and this big circle represented your mind it's symbolic it's not actually your mind it's just symbolic of your mind and this circle I would slice in half across the middle and on
the top half of that I would call it your conscious mind and on the bottom half of it I would call it your subconscious mind Y and the mind is broken up into those two parts you have your conscious mind and you have your subconscious mind what most people work with actively dayto day when they're reading books they're taking in information as they're watching this podcast they're using their conscious mind to do that what's cool about the conscious mind is the conscious mind has the the ability to accept or reject information this is the conscious mind functionality which means the person listening to this podcast right now could be like you know what I don't want to listen to these two Knuckleheads they don't know what they're talking about and so they could choose to reject the information which is they're given right or they might say you know what something feels right about this
I've been looking for information like this it's in alignment with what I've been learning I'm curious I I want to choose to accept the information and some people are just going to neglect the information well I'm going to tell you right now don't accept the information don't reject it and don't neglect it instead listen to it see if it can make your life better and if it can then potentially consider bringing it in and going deeper so the conscious mind gives you the ability to accept or reject information the subconscious mind is different however it only has the ability to accept and express information once the subconscious mind is given information it can no longer reject it it can't say you know what that's false it doesn't matter this is why people you've heard us say that the mind if you can get it to believe something even if it's a lie it will accept
it as truth your body will respond to that information as truth but only if it's accepted into the subconscious mind it's not at the conscious level it's at the subconscious level and so what's interesting is when sub this is like so I get like geeked up about this no this is my favorite topic man I'm totally I'm totally all about it yep when people understand this like this is effectively how we we change our lives so at the subconscious level when it accepts the information and like I said it has to express it it has no choice in the matter what does it express itself through this the for the people that are just listening I'm touching my body right now it expresses itself through the body well what do we know about the body if you remember when you were in uh chemistry or physics back in middle school and high school they told
you that your body was actually just made up of atoms of protons and electrons it's a mass of molecules that are all put together these atoms and electrons come together to make cells these cells come together to make organs these organs come together to make organ systems organ systems come together to make an organism and there we have you and so at the base at the fundamental it's a massive molecules when the subconscious mind expresses itself it's doing so through these mass of molecules literally changing the speed at which these molecules vibrate at which they move and when that vibration changes it Alters who you are when you go out into the world vibrating on another frequency it's picked up it's received by the world and you mix that with action the results you start to get in your life change drastically and on some level we as a society we already know this because
think about the language we use when we say oh wow that person's got a really good vibe you know Bo like that person like dude I I was digging their Vibes oh you know the Vibes are off in this room something feels off what are we talking about when we say that Vibes Vib vibration when we're picking up on that we're literally saying what we're saying is I I can feel the energy from you I can feel your molecules are vibrating at a negative or at a positive therefore the results are going to be in direct correlation to the vibration you are on right and the best example I have for giving this is let's say I give a person the words to script let's say I'm talking to a young guy and he wants to know how to get a date and I say okay here here's what you're going to do man you're
go over to that girl you're going to tell her you think she's really beautiful and that you should take her out for coffee sometime and he's like great I'm like yeah I said this to a bunch of girls in the past this is how I met my girlfriend like it's gonna work and he goes over but he says it very timid he says it very shy very unsure of himself right what what are the chances that she's gonna want to go out with him probably slim right because what is that girl looking for she's looking although it's the words he says it's how he says it it's the vibration is he showing up confident is he showing up sure of himself or is he's showing up on the vibrational level that he doesn't believe he's good enough he doesn't believe he's worthy he doesn't believe he's a strong candidate and so when we start to
understand this it starts to make sense why two people could do the exact same activities and produce drastically different results I have clients that I work with where they've purchased programs they've read books they have the blueprints for building success seven eight fig businesses and they tell me like Marlin I'm doing all the same work I'm making the calls like I'm gen genuinely doing it I'm doing the marketing U I'm getting on the phone and trying to convert and have sales but it's not working and when I sit down and I dive deeper like when a person tells me they have all the resources but they're still not producing the results I already know without going deeper that it's a mindset issue when we start to have a conversation and I start to dive in and understand their perspective on themselves their perspective of their place in the world what I start to find is
they already have this belief about themselves that it wasn't going to work for them they believe it works and this is where most people are most people believe building a business is possible making a lot of money making six figures in a single month they believe it's possible what they don't believe yet is that it's possible for them that's the part that they have to overcome this is why working on a person's mindset is so critical because your income and let's be honest most people are entrepreneurs because they want to make money what they want to do with the money it varies right people want to go and give the charity buy a car buy a house retire their parents everything is cool I'm not going to tell you how to spend your money that's another conversation for another day however you got into business in order to make money which please go out and
make as much money as humanly possible however what has to happen is you have to believe it's possible for you to make that money for you to live that life and that's going to be the hardest challenge it's not going to be making a million dollars it's going to be convincing yourself that you are the person who can make a million dollars and so that happens when we start to shift the self-image which lives in the subconscious mind so I know I said a lot there because and like I this makes me want to bust out the Whiteboard and like you're making me feel like we need a whiteboard session yeah yeah know I I mean hey we could R we could do part two because this is a it's a deep topic but um it can't be summed up in one hour I that's why want maybe this is is the Foundation Building episode
and maybe we build the walls in the next couple episodes but yeah you said so many good things there um that the first one that came to mind you know your Vibe attracts your tribe or you the you were the you are the subtotal of the five people you hang around with there's actually a principle um called the pig million effect um just pulled up the definition it was actually a question down the road but yeah we already covered it so I thought I'd bring it up but yeah I mean it's an actual principle that's found um it's a psychological phenomenon in which high expectations lead to improve performance in a given area and low expectations lead to a worse performance so if you're around a bunch of people ain't doing nothing what do you think you're gonna be doing bunch of nothing so it's like it really um forces you to change those frequencies
right to push yourself to change yourself um I really think people people are far more capable than they think they are so it all starts with like what are you putting in your brain what are you downloading you you touched a lot on the subconscious mind I like to see the subconscious mind as like your hard drive and whatever you download on your hard drive that comes into the physical world you manifest whatever is written on your hard drive because there's another stat out there which I I know you know is that we operate out of our subconscious mind like 90% of our life we're brushing our teeth we're doing the things subconscious subconsciously that we don't even really consciously know that we're doing right so it could be a really good thing when you put good stuff in it could be a really bad thing because you could be doing a bunch of negative
habits and not even know you're doing them because your operating system is malfunctioning so so check this out right because you're you're absolutely right and people want to change their results and so if they want to change their result like guys listen to this to change your result you have to change your subconscious programming it's that simple you change your subconscious programming you change what is in there as a as a software as a as an operating system as a memory file your body is going to change its vibration your actions are going to produce new results and one of the fastest ways to change it is what you're mentioning Bo it's proximity it's actually going and putting yourself around other people who are going to have higher expectations and standards for what you're capable of doing and what they allow in their life when you go and you gain Pro proximity see I learned
this some years ago I so I've been studying under Tony Robbins and Dean graos and it was about 7 years ago I I heard Tony share this story about the power of proximity and the the gist of it was if you wanted to create a new result in your life simply go and put yourself fully immerse yourself in an environment where that result is the norm and so I so took that to be the truth right I didn't question it I said this is what I have to do that I physically relocated myself I drove from New York to Arizona where I knew nobody I had no family here I didn't even know yet where I was going to stay I just knew that there was a network of individuals who were living the result that I wanted to produce in my life and I had the ability to be immersed in that Network basically
247 and as a result my business started to take off by nothing more than the fact that the St had been risen that in order to keep up around here this is simply just who I had to become and in the beginning what was going on is it was uncomfortable and the reason it was uncomfortable and a lot of people don't realize the greatest disease out there is Comfort right like the greatest addiction out there is Comfort people are addicted to the Comfort Zone and what happens is when people want change and they really do want it they don't understand in the very beginning in those early stages of change that the results that they want to create are going to make them uncomfortable because they previously have been living on let's call it uh this X Type vibration right they've been on this X Type vibration this is their life they make $50,000 a
year they have these people as their friends this is where they go to the gym this is where they buy their groceries this is the car and it's familiar to them so it's become comfortable it's kind of like the T-shirt you're wearing it's like the hoodie I'm wearing we we've been wearing it so long we don't even think about it anymore it's just a on us and then they see the life they want to live it's the Y type life and the Y type life they're earning more money they are driving a better car they live in a new neighborhood and the reality is those two that X vibration and that y vibration are not in harmony with one another they're opposing vibration and so when they start to make the change to get into that new vibration it's not like the old vibration just gives up dies and goes away it still stays with
you for a little bit right the old Native American proverb talks about inside of each of us there are two wolves and they're constantly at war with one another and when the young boy asks well which wolf wins the Elder Chief says it's whichever one you feed and so imagine like that old wolf that Dark Wolf is the x-wolf and it's bigger than the new light wolf and as you feed the light wolf what begins to happen is they start to come and they're about equal in size and now we got a real dog fight right now we've got like this is like a back and forth it's not just that new wolf instantly wins over and what's that feel like inside the body most people never think to ask what is that GNA feel like to live through the experience of that new wolf getting some teeth it's going to feel like you're at
a disease in your body right like your body is not at ease dis ease and so things are going to feel uncomfortable things are going to feel uncertain every decision you go to make is going to feel like the world is ending things are crashing down around me my life is literally falling apart because it is your old life is falling apart your new life is trying to come into action and this is going to look like deals falling apart people that you thought were friends or walking out on you and I want you to expect this understand this is a nature and a part of the reality most people when they begin to experience this they register this new experience as wrong as something bad is happening because life shouldn't be this uncomfortable is what they've they've been conditioned to believe because they've been so addicted to the comfort zone the comfort zone is
what they know and so they think things are supposed to be like they are in the comfort zone I'm on social media I'm on Instagram I'm seeing my favorite influencer he's on a yacht he's on a jet ski he's doing the cool things his life looks really comfortable I'm supposed to want a comfortable life what I'm experiencing right now the chaos this can't be it so what do I need to do I got to go back to where it was comfortable back where the ground was stable regroup and figure this thing out and so people are taking action they kind of get to this Midway point and then they shoot back to where they were so that they could regroup and figure it out no don't go back keep going through and you keep feeding this new wolf even though the world is creating chaos your world in particular is creating chaos for you you
keep pushing through it anticipate this remember that you listened to this podcast and we told you this was going to happen and as you keep pushing through that new wolf becomes the new Norm he becomes the new king of the jungle the old wolf is still there that xtype life is still there but it's so small that it's of no effect anymore that new wolf takes over you have a new standard and by the way growth is always going to feel like this the next time you want to break into a new level your current standard which was something you once dreamed of is going to feel like the old bad wolf this is the process of growth yep yeah yeah so many good things one thing that resonated there was uh culture you know when you're in a new environment in the standard the norm is when you're entering a new culture um let's
just take sports teams for examples the ones with the best healthiest cultures they might not even be the most talented players or the smartest but they have a healthy culture they perform better it's just that's how it works if you have a great team with great skill and they're you know very smart very analytical but they have a bad culture I think we've seen that before in sports it's very common right so yeah I love that there uh so many good things to unpack like you you hit the nail on the head another one too I have a couple books here but this book here it talks a little bit more about the science behind it and uh it's by um Carolyn Leaf she's a um a neurologist that actually takes a lot of principles from the Bible it's called switch on your brain great easy book I'll put this link down below um but
what I got from that is our BL our brain is a muscle that has neuroplasticity so like whatever we feed our brain that's kind of like that muscle that keeps repeating and repeating um and the great thing about this is we can retrain our brains you know um so like when what you said getting out of the comfort zone like our house burned down in 2020 but it was actually in hindsight the best thing that happened why because it got us out of the comfort zone the best thing that happened no one got hurt praise God yes we lost everything but it put us in a new mindset a new way that was so uncomfortable we didn't even have clothes we had four kids we're like What are we gonna do um but God Made A Way our faith kept us strong and then we put things into action there's no way I'd be even
here talking with you if that actually hadn't happened there's no way I'd been reading these books if that hadn't happened so sometimes the worst tragedies at the time can be the best things in hindsight like I'm looking at the fire is going through LA and it's really a tragedy but how many people that are going to come out of that that actually write that book they've been wanting to write sing that song they've been wanting to sing because that that disconnect from the comfort zone like re rebirths you you know you're like a new person so you know it's funny because like the reality is like this is what humans this is how we develop and those of us that are willing to tap into that there's amazing rewards on back end of discomfort on the back end of struggle this is the growth process and it's unfortunate that we've gotten ourselves so comfortable I'm
sure you're familiar with this uh this cycle that happens throughout Society where and this happens throughout centuries that you have strong men they come about in a generation and these strong men have to go and create good times so you get these strong men they go and create good times and then these Good Times birth weak men because they're born into a comfort time and then these weak men as a result of their weakness and their disconnect from struggle end up creating hard times because of mismanagement inability to problem solve and so these Hard Times end up birthing these strong men and this cycle goes over and over and over and we're seeing right now we've just come from an unprecedented amount Believe It or Not of good times right like I know people now things like seems like things are in chaos but like things are in chaos because the last few Generations they
really have they've had good times comparatively to the generations that came before and so we're we're beginning to see that effect and so the people like I I like to say I'd always rather be a a warrior in a garden than a gardener in a war right would much rather be that person it's G to allow you to grow so much more and your business is going to require that you have that level of fortitude that you have that level of persistence if a person is unwilling to quit it's impossible for them to fail this was something that I learned in my business when I got started in October 2019 is when I got started in business as I would say like as an entrepreneur and I was getting into it like many people for the same reason I was broke and I needed to make money I think that's why most of us decide
hey let's go start a business we saw a video on YouTube or net or uh Instagram and it inspired us it showed us a way that was better and at that time I mean I was living at home with my mom and my sister I was barely making $25,000 a year working three jobs I lived in New York back then um so I'd go and I used to teach a sport called parkour I worked in a restaurant and then at night time I would go to Auto Zones and I would clean the floors with an industrial buffer uh with my uncle's friend we would just go and do that to make extra side money and you know I worked my butt off but one day I just sat and I thought and I did the math and I was like I'm never going to be able to create the sort of life I want doing
this and so I started seeking other answers and I I went and I found a mentor and I I spent $25,000 to to be mentored by this real estate investor now here's the crazy thing when I did that keep in mind I said I was making about $224,000 a year so effectively I spent a year salary I only had $3,000 in my bank account One credit card with a $3,000 limit on it and I owned my car free and cl I bought a Honda Accord for 2,000 bucks uh from my mom and so my net worth at that point is like eight grand and I just went and bought a program that's like three times my net worth and you know how it is you buy these programs they teach you to way and instantly you just think I'm I'm Gonna Be Rich next week or next month and like all my problems are solved
because I bought the blueprint well no like it I didn't just instantly swipe my credit card and start making money took me eight months of showing up consistently every single day following the program to the doing everything they said to do paying for the softwares paying for the marketing trying to make it work and I'll be honest I thought about quitting a lot right like there were days where I'd be trying to make the business work and I'm on the software and then the next tab open on my screen is indeed because I'm looking for a new job I'm like I I got to do something to just like put food on the table at this point and every time I thought about quitting and this is what I got to say like you know how we're talking about mindset here I had I was doing person personal development along at the same time and
these personal development tapes were reminding me that you can't quit you can't give up that you have to see yourself as the exception like you have to see yourself as you are special you are going to make this work and I kept reminding myself of that I kept constantly leaning into this future version of me who already figured it out I was borrowing from the future version of me who didn't even exists yet like he was just imagined in my mind I'm borrowing from him and it allowed me to stay in the game long enough till I got that first deal I got that first proof that first wow this actually can work for me and it's the ability to stay in it long right because when I I started with a lot of other people at the same time B and they're not not here they're not doing it still they're not they didn't
make any money they didn't accomplish anything and when I check back in with them a few years later to find out what happened they simply stopped they simply gave up they simply quit before before they got to the gold persistence is one of the key habits it's one of the key character traits for Success it's required it's a non-negotiable if someone is going to actually make it and it's not for everybody because some people are gonna they're going to quit they're going to stop beforehand and it's okay it just means you don't really want this thing yeah right like there's if you stop that just means you don't really want it and that's okay but if you really do want it it means you want it bad enough to pay the price it means you want it bad enough that you're going to keep working on it even if it takes longer than you expect
even if it cost you more than it you expect and here's the news flash everybody it's going to take longer and it's going to cost you more than you think yeah if you're still willing to do it then hell yeah like you're one of us 100% I I love what you said with the the good times breeds kind of you know um more lazy people and it's just like things are going good and it takes me back to this quote uh by Dr Miles Monroe but he goes anyone can have a good time when things are going great but when the tough times hit that's when your character that's who you really are um you know people don't care about what you went through they care about how you go through it you know so like you could say you know what you went through but they want to see how you're going through it
and if you are going through it with Grace and love and faith they go wow how'd you do that you know that's why you know people you know when they've gone through it like hearing a little bit of your testimony that's powerful your power is in your testimony of where you've been that's why it's called the reseller Journey podcast it's because I want to get to know people of what they took and what it took from them that sacrifice to build a business because we all want to build a business we're all capable of it but what was the key thing right and for you it sounded like it was like a shift in your identity in your mindset and you're slowly starting to now become who you were born to be so I love that um so yeah the the good times anyone can have good time I mean I love having good time
it's fun but you can't grow in Comfort can I add could I add one thing to that because you just said right like well you said you know it's like I I had to figure out who I was born to be and here's the funny thing I I find myself saying this a lot recently that your faith will be tested your strength will be tested that faith untested is no faith at all that strength untested is no strength at all and so when I I mentioned that I jumped into that program right I spent about $25,000 to get into it it was 24995 so 25,000 and at that moment when I bought that program the reality was I didn't have the funds to buy it right like I I called my credit card company I literally got my credit limit increased so I could max out my card I spent all the money in my
savings I called up my mom my dad my uncle and my girlfriend borrowed money from I never borrowed money before day in my life I dude that credit card literally was at zero dollars because I was afraid to ever spend money on a credit card like I went all in and what happened as a result of making that decision to go Allin literally financially like at least Allin because I went into debt to do this was I was being asked to bet on myself to figure it out and so it needed to I needed to be in that position where I had to test my resolve I had had to test my strength I had to test my faith and this is a a position most people don't want to put themselves in because it requires a true decision so the word decision right is broken up it's day and cision right day the root
of day is of or off and the word cision it actually comes from the Latin word K Kar which means to cut so the word decision literally means to cut off to cut away to cut away from any other option so it's a mention we got a fork in the road and once you decide to go left or right the other Road disintegrates you cannot go across that road anymore you cannot come back and say well now I want to try that road that's a true decision it's that now that a choice has been made all other choices have been eliminated as a consequence most people don't make that type of decision anymore they will choose something try it for a little bit and then when it's not working as quick or as easily as they maybe had thought it would be they then try to jump ship to something else they then start preparing
they already have their plan B before they even said yes to the plan a this decision put me in a position where whether I wanted to or not the a plan B did not exist because of one emotion pain see at that point when I had said yes to becoming an entrepreneur when I said yes to jumping into that program and this is important for the audience to Listen to Because I need y'all to think back to the decisions that you made and if it's truly a decision that you want to honor a level of pain needs to exist with failure and so the reality was when I said yes to that decision and I took action on it which was maxing my credit cards borrowing money from my family spending my savings I the biggest part of it that was painful to me was the borrowing the money from the family because like I
mentioned I borrowed it from my mom my dad my uncle and my girlfriend and it was my uncle I kept imagining this scenario every time I wanted to quit later on every time I wanted to Pivot and go find something new to do I kept imagining this scenario where my uncle comes over for like Thanksgiving dinner or Christmas dinner a year later and at the table he's asking me hey how's that real estate thing going man like to kind of tell me what's what's happening with that and I'm like yeah Uncle kala you know honestly it didn't really didn't really pan out man it didn't really work you know I guess it's just not for me and in my imagination like the look that he gives me and the response of didn't I give you a lot of money for to not really work out for for you to just say it's not for you
and that feeling of pain of disappointing him of letting him down that he put his faith he put his trust he put his money his hard-earned money behind me and then I I squandered it because I didn't make it work not because the program didn't work but because I gave up on myself I didn't live up to expectation that reality having to face that was more painful to me than the pain and discomfort of doing the work humans all make decisions right and remember what I said a decision is a decision is to cut off or to cut away all other options we all make true decisions based on two emotions only two emotions pain and pleasure the only two emotions that dictate decision making this is how humans make decision it is to avoid pain and it is towards the movement of pleasure and the reality is you want to use both of those
emotions to get yourself to make decisions you can actually create pain for yourself when you're making a decision imagine the reality of what happens if you fail if the idea of that pain from failure isn't painful enough then you're not going to stick with it long term enough to go through all the the suck and the heartache that exists because every business every endeavor that you start will have its own version of suck it's inevitable and so also the pleasure is obvious right like you're going to make money you'll have this you'll have that so the pleasure is kind of the easy part the pleasure is what even sold you on the vision but most people don't want to think about the pain and I want you to use both sides right life is both pain and pleasure it's both light and dark to only live with one half of life is kind of silly
in my opinion it doesn't make sense it's not logical and so we leverage the pain and funny thing about painbow is it will actually get people to take action faster than pleasure the reality is you know you mentioned uh like the fires right and the reality is if I have a person who's sitting on the couch and I'm trying to motivate this person to get off the couch like hey like dude come come work out with me I I'll give you money man I'll let you drive my car I'll you know it'll be hard but if I said dude the couch is on fire your ass is off the couch and you are running in some Direction doesn't matter you're just getting up because you want to avoid the pain of being burned so pain will get you into motion pleasure will give you a direction to running this is why we use both pains
the fire behind you pleasure is the carot in front of you yeah yeah no that's that's beautiful wait a minute are you tracking your numbers if you're not tracking your numbers how do you know you're actually profitable in your business too many times I see a lot of beginner resellers not tracking their numbers and they think they're profitable on items that they sell but in actuality they are losing thousands of dollars which is why I'm offering a link down below a free reseller spreadsheet to help you start to build a good foundation for your resale business I'll go over it real quick you can download it below really simple to use but it's going to help you go further faster in your resale business a thing that often is said in business is what can be tracked can be measured and what can be measured can be improved upon which is why this spreadsheet is
going to help you especially if you're just starting out follow the instructions you have an inventory skew spreadsheet you got month by Monon line by line accounting and at the end of the day you could track your year-to-date sales I did this because I just see so many people thinking that they're profitable in their business when they're actually not so now back to the episode there's a couple two quotes one we got to have a a hor Alex horos quote in here but the the one that just this is like my theme of last year was pain now or pain later very simple quote I don't know where he got it from or if he came up with that but it is something that has resonated with me now that we have a family and kids and I'm I'm a very Visionary type person right and um do I want to live in the comfort
zone now and live with the pain later not knowing what I could have done or could have been for the Next Generation or do I want to go through the pain now of going through whatever I need to go through to set my family up to set up the Next Generation to do what I could do I don't want to live on my deathbed full of pain and regret of what I could have done that's why the graveyard is the richest place on the planet it's filled with ideas and dreams that never came to be so I never want to be like that that is my conviction on life and I am led by my conviction and that is my belief so pain vers pleasure we live in a culture today where it's all about cake and having fun so that's the good thing though if you just work a little bit you can get
far ahead of others oh yeah because if you just do a little bit of work people are gonna go wow you're working and I'm watching Netflix you're reading a book and I'm watching something on Tik Tok so if you just do a little bit more than the next person that's what I tell people when they're running eBay and doing e-commerce is that if you just do one extra thing you're going to have a successful business because everyone quit too early once they face a little bit of pain you know and that's the beauty of Living in America you know people kind of give up real quick the grass is greener on the other side right until they get there um so if you just focus like yourself you know you made those extra calls you saw the vision um and and I want to get into where you're at now because you're in a beautiful
spot now you know with multiple properties and stuff but um yeah there's such a huge thing I love that pain vers pleasure um you know guys don't fall asleep you know I know it's there's no no problem with having fun but I think it's when people just really start to indulge and and eating their cake and and having fun right um so I love that I love it so that yeah the pain now or pain later that's a great quote by horoi and then the other one was uh it's um the it's like whatever you are right now is a decision like that that was the decision you made like whatever you decided to be is what you are right now that was a decision like it was a choice that you made to cut off right and I had to make the choice to learn new things to push myself you know um I
wasn't GNA you know grow if I didn't force myself and go through that so yeah like the decisions is is like if you're running an eBay store or you're doing Amazon or whatnot or whatever um that's a decision that you need to make and are you going to live with the regret I don't want to live in regret yeah and you know it's funny I I I love that you said you don't want to live in regret I I do something that I I think this will be really helpful for the audience somebody listening right now um shout out to you if you're listening 40 minutes into this podcast and you're listening to us talk this long you're you're my kind of people real talk if you're listening to us talk about mindset for 40 minutes you are my kind of people we need to hang out we need to talk and there when I
was you know at that place of realizing that I needed to do something different with my life back while I'm still before I step into entrepreneurship I'm beginning to feel the burnout of just hustling three jobs I'm beginning to like do the math in my mind like I'm never going to get anywhere I remember one night I'm standing in the restaurant I used to stay after on certain nights if they needed and I would do janitorial work after I was done being a bus boy and after waitering all night I would just stay extra and clean the bar and go and clean the bathroom and so it's a Friday night I'm mopping the floors like I've done a million times before and I just have this moment where the kitchen door is open from the bar and I could see into the kitchen and it's the same kitchen that I've been cleaning since I was
11 years old I'm at this point maybe 20 24 years old or something like that and I'm looking into that kitchen and it just hits me I'm like how many times have I clean kitchen only to come back the next day and it's a total mess and then I'm just going to clean it again and I'm going to be here mopping the floor again and I felt like I was in that movie Groundhogs Day where he keeps repeating the same day over and over and over and in that moment I I got angry I got frustrated and I actually threw the mop on the floor and I closed my eyes and I just I did this like no one ever told me to do this it was just it started happening that I as I closed my eyes my mind leaped into the future and I saw myself as this 90-year-old man and he's sitting
in the front of the house he's on the porch and he's in a rocking chair he's just going back and forth and I'm standing in front of him as me and I recognize him as me and so I begin to have a conversation with him and I'm just asking him about life and he tells me he says look we we did it I'm like what did we do he says we we finished up College you went and got your your doctorates in physical therapy you became a physical therapist congratulations you're you were earning about $120,000 after the raises and all you got married you uh had the two kids you had the the house the three-bedroom two bath in Long Island you had the white picket fence around it you had that stupid little dog that kind of barked a little bit too much for your liking but you couldn't get rid of it anymore
because the kids got attached and you know you and your wife it it wasn't this love filled marriage but like you guys didn't hate each other it was just like you guys just kind of did life together and just kind of tolerated each other and as he explained that life to me I can feel emotion from him and the emotion was regret and I ask him about it I say like what why do I feel this emotion of regret from you like what is that and all he could keep saying at this point was I just wish I went for it I just I wish I went for it he just would repeat this over and over I just wish I would have went for it and then I found myself standing back there in the kit like I'm like almost like getting tears behind my eyes like standing back in that kitchen and I'm
like I don't want to be that guy I I don't want to end up at my deathbed just thinking back that I wish I would have went for it and in that moment like that was the moment I quit my job now I did it like no one was around so like I I had to come back the next day and actually quit that particular job so that I can go and pursue different options but it was that pain of regret right talking about pain and pleasure it was like wow like that pain is inevitable if I continue doing what I've been doing and I know there's somebody listening right now who's in that cycle of it's been 17 years and you've lived the same year 17 times you're stuck in the same place right don't be the man that dies with regret don't be the woman that dies with regret wishing you would have
gone for it he didn't even care if he made it he just wanted to be able to go back in time and have the opportunity to play the game because the way he played it he played life on defense yeah and defense as great as it is you don't put points on the board playing defense right you got to attack life on offense entrepreneurship requires an offensive player it requires it yeah so you you kind of brought that up to me so I just wanted to share that because like I just like I felt that kind of like that burden on me to like to share and speak that yeah no I love that I love it it's we all get uh spoken to it different ways and different times in life whether you go on walks or you're in your car you know driving around uh you know um that's how I often come
get those ideas in those those silent peaceful times um that have been lifechanging you know as far as ideas and and stuff so um no I love that I love it um it's crazy it's crazy um I don't want to live in regret I don't want to be um you know kind of stuck I I think that life tries to get you to fit in the square hole right like yep where where we're a we're a square peg but you know they're trying to fit us into a round hole and that's a whole different topic but um like I think the time that we live in now with the the era we're living in um there's been no better time to build the business start the dream do the idea and do it now I mean it's crazy you can start a a school community and teach people how to raise goats and make 10,000
a month I mean that's happening now right now um the dream of the idea of we have a friend that loves gardening but she works doing something else it's like now's your time you are so knowledgeable about gardening take your passion turn it into something and help others do the same so we do live in a beautiful time but we also live in a time of comfort so it's hard leaving the job I'm making 120,000 a year bills are paid why why do I need to go through pain um because you don't want to live with regret um that's why I always think of the graveyard you know it's full of beautiful potential untapped potential um well you're doing a great thing on your Instagram right now and on your YouTube channel I'm going to go over these four principles of mindset I just want to give you get your thoughts your opinions um I
have here at the at the top of it is in one of my favorite scriptures in the Bible but um for a man think uh in his heart so is he um that's kind of like the theme of the whole podcast you know um that's really resonated with me um really trying to keep keep my mind on good things so I can develop as a good person right um so we got four principles here you're doing a great one Deep dive on focus and attention yeah and whenever I think about this I I go to this um whatever you spend your time on that's what you bought so why does this matter focus and attention when it comes to building a business why should it's everything so I I actually shout out to Alex Heros I love to give credit where credits do or at least when I can and he was the first uh
person that made me really understand and realize that our greatest asset was as entrepreneurs was actually our attention see we had always been told right like kind of level one of Entrepreneurship you get over that belief that time is money you hear people say it all the time time is money time is money time is money and that's it's not even real that's not true because we've all been there when somebody's been on their deathbed and they are passing away and they're taking their last breaths and I've never heard any of them ever say I wish I had more money no what do they say they say I wish I had more time and so time is infinitely more valuable than money time is everything and so you start to have this disconnect and you start to realize like wow my time is valuable how I spend it matters and so how do you spend
your time well you spend it with the attention the currency of your attention it's your attention that actually is how you spend the time and so when this started to click I I watched the video and Alex said that think about your attention as these Marbles and you have a certain amount of marbles of attention and so I like to say let's imagine that you had 10 marbles here and these 10 marbles represented your mental bandwidth of how much attention you can give anything and so as you're working on your business what occurs is you decide you're going to start a Ecom business and that Ecom business is going to cost three marbles of attention awesome no worries you got got 10 marbles only costing three let's do it up got seven left to spare but while you're doing this Ecom business a friend brings a crypto opportunity to you and it's like yeah dude
you could also learn how to trade cryptos like look we're trading crypto left and right and you're like well yeah that looks awesome and I could I could do that between these hours and the so now you're trading crypto and that only cost you two marbles of attention so you're like this is great I've only spent five marbles of attention I got another five and then a friend comes and says hey you should also be buying properties and you're like well heck yeah man short-term rentals let's get into it we could just do it with Arbitrage I don't even need to buy the properties so now you're spending these three marbles of attention but it's all good right you've only spent eight marbles of attention and you have 10 but then you remember that you have a family uh a wife and some kids even though the kids aren't high maintenance and your wife's not
high maintenance they still cost two marbles of attention so you're like all right well I'll I'll put those marbles there but then also you're still a person that has to take care of yourself you've got to go to the gym you need Hobbies so that you don't burn out and lash out on everybody around you and that cost two marbles well now we got a problem because we're at a 12 marble cost I only have 10 marbles of attention so what am I going to do well you know what let's go back uh yeah I gotta take care of myself okay the crypto thing here's what we're going to do I'm gonna borrow the two marbles from crypto and I'm going to put it over here inside the health and now my fames got the marbles my Ecom had the marble and my short-term rentals had the marble and I'm putting my crypto on PA
pause like I'm just going to kind of leave the door cracked and nobody move nobody sneeze B don't even fart because we got this figured out like just no one moves we good and so then we're all just like kind of like holding like this but then you know how business is right what happens oh man now your Ecom business has a fire fire pops up they're not processing payments anymore customers are pissed off somebody did a charge back and it's messing everything up with your stripe account and that costs three marbles of attention to take care of well we are all spent what do I do okay well let me do this I'm gonna I'm going to borrow two marbles from the family because kids are not paying attention right now let me pull one marble out of the short-term rental put it over here to solve this problem and now I'm moving these
marbles all over the place but as I'm working on solving this fire over here my family my wife's now pissed off at me the kids are mad and so I'm playing this game of move the marbles I'm everywhere and yet nowhere all at the same time and I feel constantly burnt out and I feel like I'm running all day long never actually producing a result that's what most people do that's how 98% of entrepreneurs operate it's wild and I've been there I'm not even calling you guys out on it I literally was that dude that's why I know this and that's why that message resonated with me so brilliantly but then I listened to Alex and you know it shifted things for me and he presented the fact that you know Millionaires and multi-millionaires and billionaires think differently and it's true we do think differently and so I started to adopt this new way of
thinking and it was this it looks like this let's imagine the same 10 marble scenario you got your first business in my case it was real estate that real estate cost three marbles of attention awesome I got 10 spend the three then I got my family that cost two I got my personal that cost two and then that's it I stop I don't add anything else that's all I'm focused on right now just focused on that one thing but Marlin you said three and two and two that's only seven marbles you've got an additional three what why aren't you gonna maximize that I am because no matter what business you have fires problems troubles and issues are eventually going to pop up those marbles are there to be able to take care of the problems that arise as a result of building a business of building a life and so the reason those problems seem
so overwhelming in the very beginning was because you didn't have the actual mental bandwidth to handle them you're missing the horsepower of attention to be able to handle the problems and so as a result those problems seemed massive theyve seemed big and what you actually realize when you have the mental bandwidth to handle them that big problems are actually small and small problems are actually big when I say small problems are actually big I mean in the sense that that small distraction that small little opportunity you actually start to realize how big of an issue it is because it spends your attention and it prevents you from being able to handle the other problems that occur in your life so you start to avoid those things you leave them out and you don't ignore them see people try to ignore like well I'm just going to have it and not pay attention to it right
now that's silly it actually cost you mental bandwidth it costs willpower to ignore something right you have kids when they're being loud and crazy for you to ignore them while you're on a phone call it takes mental bandwidth to be able to do that so rather than ignore we eliminate completely eradicate completely removed and so I like to say this focus is the active removal of distraction it's actually removing it and when you remove it my pastor said something three weeks ago that I love he said when you remove something and you close the door on that distraction on that Temptation if you don't lock the door you haven't actually removed it because when something's trying to get at you it's just constantly doing this it's nabbing at it and if eventually it's going to get its hand on the door handle and it's going to open it up and if you didn't lock it
it's right back in there right to remove it is to lock the door it's to make that decision it's to cut it off to cut it away and you'll feel when you have more mental bandwidth you will feel the difference in your ability to produce it is exponentially greater you are going to enjoy it you're going to produce at a higher level and you will start to move faster and it's counterintuitive you think if I want to do more then I need to go and do more actually if you want to do more you need to do less right do less things but do more of the one thing not doing more things being this is being an inch wide and a mile deep versus a mile wide and an inch deep which is hard for people to commit to that it's not forever but it is for a season while grow yeah yeah the
Jim rone quote comes to mind right right there is uh people want more but they don't want to become more they want a above average salary by Bel by become by staying and below average person and they wonder why is it not working out and you're probably wondering if you're listening to this how do I get more marbles well I think it's another great quote by Jim ran but um you know people tend to work harder at their job than they do on their at their on theirselves yep you know and um you'll find that you will be paid according to the value that you bring to to the marketplace right like so if you become more valuable maybe you'll start to get that 11th 12th marble because you'll develop management skills you'll develop leadership skills you'll be able to scale in learning how to network and hire a team and you know that's kind
of where you see a lot of these bigger businesses is because they they've been able to scale by just becoming more valuable by becoming better um and just like you said if you focus you know you'll be able to go miles deep um by just like refining yourself becoming more valuable and um that's a hard thing because um like I said it goes back to that comfort you know people don't want to work on themselves they they're happy where they're at but there's nothing better than making yourself like gold or like silver or like oil because when the crumbling time happens you've already become a person of value you know that's why there's a great quote also I know it's full of quotes but these are all stuck in my heart these are principles for me um you know people seek success but I don't want to seek success I want to be a become
a person of value you know um and I feel like success is attracted to becoming a valuable person you know it is through communication and and learning how your mind works and relationships too it's like I feel like relationships is one of the most valuable asset ever you I want to be known for helping people you know not my bank account you know I don't care about that um and when going back to what you said about time I know that was a little earlier but there's a great thing I just heard where the guy asked hey would you rather have Warren Buffett's life right now you got all the money you got all the cars you got everything right but you're 95 years old or do you want to be where you're at now and people you know makes people think you know they want the time right you don't want to be 95
with everything because who knows your life could be gone tomorrow um so it's like your time is so valuable come on so good that's such I I love I'm going to be using that that's so good and you know it's funny that I'm I'm glad you brought up Warren Buffett by the way because Warren Buffett we know his uh late partner Charlie Munger who just passed away arguably two of the greatest investors that are in our generation and they had a way when they produce their wealth they practiced what we call contrarian thinking right you know Warren Buffett and Charlie Munger have spent their entire career studying some of the greatest Founders in history and with all that study the one of the principles they landed on was contrarian thinking which is effectively saying that if the mass is doing this we are going to do the opposite and what I found is as I'm
constantly growing as a person as an entrepreneur just as a man I'm getting older I'm learning hopefully gaining a little bit more wisdom and just not gray hair is that when I start to lean towards the opposite of what everybody does is when I start to get results that not everybody gets and so what happens is right now we're in a time where everybody leans right a majority when I say everybody I'm saying a majority and I think most people would agree to short-term thinking to more instant gratification there isn't as much patience as there once was I mean and we're trained we're condition to I'm not even saying it's a good or bad thing it's more of an observation that we are trained to be short-term thinkers our apps give us everything instantly we can Google it we can pull up the cell phone we order things on Uber it's at our front door
heck even the way we make payments as a society we no longer think about the overall cost we just think about well what's it going to cost me monthly so we think in a two- week time Horizon because that's when we get paid we think in a monthlong Time Horizon because that's how often we get charged and that's about as far out as our thinking goes and then maybe if you're a little bit more advanced you think in a quarter long time Horizon but when you look at the people who are excelling in life not just even entrepreneurship but you look at athletes you look at actors and actresses you look at Founders these are individuals who have trained and disciplined themselves to think in longer time Horizon in one-year increments in fiveyear increments and 10y year increments 20 year increments and not just think in those increments but actually live in those increments and
leverage the reward cycles of 20year time Horizons versus two-day time Horizons and that is something that I want the audience to consider for yourself are you living what sort of reward W increment Horizon time Horizon do you operate out of because the same behavior changed in time Horizon can actually be a positive or A negative for example if the world were going to end tomorrow then it would make sense for me to go and eat the cake right now it would make sense for me to go and swipe the credit cards and spend the money like everything if the game were over tomorrow I should just go and do all the things right now because it's over tomorrow the timeline's up but if I've got to live another 20 years maybe I don't just run up my credit card today maybe I don't just run up and eat everything at the table because I still
have next week next month next year to concern myself about and so when I'm building a business and I'm making decisions on do I quit do I give up well it depends how long you trying to play this game yeah right when you're in a marriage and you're thinking well I want to be married to this woman for the rest of my life do I walk away after this argument right so it's dependent on the time Horizon what we're looking at that's going to affect whether or not the decisions we make and live into are positive or negative and right it's that contrarian thinking it's look at what the masses are doing like the easy way to stand out y'all easy way to begin to succeed and differentiate yourself is understand and don't judge just observe what is the majority of society doing and then seek and ask yourself well what would be the opposite
look at what failures are doing study what people what causes people to fail and then do the opposite if you're like I don't know what to do to win well do this do an experiment a thought experiment if you will ask yourself and I've done this before I've done I do this with my products and I do this with my own personal development I ask myself what would guarantee that I fail what would guarantee that this product sucks what would guarantee that I go out into the marketplace and make an absolute clown of myself and I get this entire list because we know how easy our brains are so good at feeding us to negative we put no effort into making that happen so let it happen this is what Charlie Munger taught he's like look your brain is a negative seeking machine it's going to find that negative like it's on autopilot like it
is a Hound able to sniff anything out and let it do that and as it creates that list for you what you now simply need to do is on the flip side figure out what is the opposite literally right now the opposite of all of the things you just said well then you now have just created a list of well if I simply do the opposite of all the things that would guarantee failure I just created a list of what would guarantee success and then live by and do that thing so yeah yeah no I love that you're gonna be fired up in here man no yeah we we got to do a part two and this this is just something that I've wanted to have you on for a while I'm very passionate about you know just personal development in general but when it comes to the mind um you know learning how it
works learning the connection between Consciousness subconscious mind um you know it's really cool because it does have a lot to do with business and your success in life like I it is my belief that there's no problems in life only problems thinking that there is a solution to every problem we're just thinking poorly you know um there's a solution to every problem we just need to think in new ways about old problems um and and by reading and learning people's testimonies you know this guy right here Jim quick uh Limitless it's a thicker book but it's it's a great one I read it earlier uh in the year last year um but this guy had a brain injury that caused him to just a very bad brain injury you know short-term memory long-term memory gone but he retrained his brain and now he teaches about mindset and and how to unlock a lot of the
potential in your brain um the brain is a powerful thing you know it is really cool how you know you do have control over it but you really need to be careful of what you feed it and I think that by listening to a lot of your content um a lot of people can can get some inspiration and motivation to be like wow I I think I can do this yes you can this is why coaching is so powerful because it's someone who really pushes you belong your beyond your comfort zone um I mean the whole coaching Niche yes there is bad PE coaches out there but it is 100% like if you can get a good Mentor good coach um just like you know when weight when you're weightlifting or or you're getting a coach to get better at something um it's going to push you beyond what you thought you could do so
that's why I wanted to have you on I know we could go a bit longer but I also don't want to take your day because I know you are a busy guy um if you just maybe want to go go into um I'll pick this the one of the more important principles to me is like your belief system you know your personal philosophy you know I I really think that everyone believes in something um even the atheist believes that there is no God so they believe in something um but I do think that nothing is stronger than a person who is led by their belief or their convictions um this is why we admire leaders because these see things that others can't it's why they get followers you know they believe in a vision um what is your thoughts on personal philosophy and how it relates to business yeah great question so I personal philosophy
is it's huge right as a founder of a business you have to understand your business is essentially going to be an extension of you and so when it's an extension of you it's an extension of your value of your principles and this is what is felt with the team when you bring people in to build the business a lot of people think the founder builds the business but the founder really their job is to in my opinion right this is my opinion Founder's job is to set the culture to cast the vision and then to go out and attract and bring in the right people and the people will build the business right the founder builds the people and the people build the business and so there needs to be a unifying culture that is an agreed upon set of this is how we operate very much I love that you say principles right because
I think I what I like to say is um each person should have their own personal Constitution the reason I say a personal Constitution is because one we live in America I think it's the greatest country on planet freaking Earth and for a multitude of reasons one of those reasons is because of our constitution this was a document written over two centuries ago that has withstood the test of time it is still in operation today think about that like a document written over 200 years ago has only had but so many amendments needed to it it means it was so well put together it was so strong that it was able to govern literally hundreds of millions of people over time that's impressive right like like to make something that is able to continuously serve people even after you're gone and it's so well put together so intentional so thoughtful that it was able to
be adopted by other people after you put it into play that's ultimately what an individual needs to do with their business that they set that culture that when you come in you either live up to the Constitution or you say I don't like this and you choose to not be here but the Constitution stands so I believe people should have their principles things that they are stood by by a standard that they can be held to and that other people are aware of so they know hey Judge Me by this standard I give you permission to hold me to the standard it's something that's funny that uh but when I do I have clients that I work with and at the beginning of our calls when we're sitting down I actually review with them my personal principes so I actually like pull it out like I I have a sheet I share it on the
screen and we read through it together and the reason we read through it together at the end of it I say to them these are my personal principles this is the standard and expectation you can have of me and this is what you're I'm giving you permission to hold me to it and if I ever don't live up to this you have permission to call me out on this because I am letting you down because this is how I'm telling you I will present myself to you so I believe it's important and it's personal people need to go and create this when I I got this idea by the way like I didn't create this idea myself I like I wish I could say I'm that smart I'm not I copy and paste I look at people who have had major success and I go to see what has caused that and this came when
I started studying the Rockefeller family the Rockefeller family is one of the few families that created wealth Generations ago and that wealth has continued to last and not only last but it grew with each passing generation whereas other families typically generational wealth is gone by the third generation and so what ended up happening when I looked into it to figure out what allowed the wealth to grow you found out that rock fell senior had implemented a rule that the the kids were to learn the family's principles they were to live up they were going to be tested against the family principles and so he wasn't passing down assets he was passing down principles and if you were able to live up to the principles you then got access to the assets and as a result of having those particular families principles you were a person capable of handling storing and growing the asset and I
was like dang that is so freaking dope and it made me wonder like what does it mean to be a Johnson my last name is Johnson I was like what does it mean to be a Johnson and so I sat down and I spent time creating my personal principles um you know so it's it's something cool like if people ever hop onto a call with me like I I start well it's usually it's my like Inner Circle of like coaching clients I like I start our calls off with reviewing my principles for them I just like read it out loud to them each time takes like a minute or so but it constantly just again it reframes and reminds them of what I stand for reminds me of what I stand for and it inspires them to do the same thing for their own family yeah I love it yeah that should be mandatory for
all people that are looking to you know have generational wealth but I guess going over what is principles principles are like natural laws right they they are keys and a great thing when I think about that is like we don't break laws laws break people because success and failure is predictable it's that whether they obey principles laws keys because success is easy you just obey the laws and the keys you use the keys what do keys do they open doors to your future but yet we don't have a set of convictions principles ideas Concepts that we could follow um so that's why it's so um you know that it is my belief like God doesn't make rich people he doesn't make poor people he just makes people and it's up to their ability to manage Earth resources and money's attracted to those resources so how we manage and Steward what is around us um you
know that's going to help us take that next step whether financially relationally personally um so there's a lot to unpack there but people are probably what what is principles principles for me is like Keys they're going to open your doors um and we all have our own set of guiding principles but um you know I love that if you can be set a man of principle um you know you're going to be Set You Won't Be Shaken but yeah I love that I love it where can people go if they maybe want a little bit of help um I know you have a school Community you mentioned something about an inner circle I'll put all your links down in the description but if people want to take the next step and they're just feeling stuck yeah I mean guys if you if you need any help uh join into a school Community we have a
free school Community it's called the millionaire mindset community so they can just go to school.com slmm c-free or just find me on Instagram at mindset Marin I have the link in my bio to the school um as far as the Inner Circle that right now is closed out y'all um it's application based once I open it up I bring a few guys in few gals in and then we close it out every we reopen it every 90 days so um but you're able to get on the wait list if you come into the school Community there's a a way to get on the wait list you can fill in the application and then when we open up spots I'll personally review all the applications uh it's not for everybody I'm going to say that right now uh it is not for someone who is like if you're brand spanking new you just got started in
entrepreneurship the Inner Circle it's not for you right you still need to be tested you still quite frankly have to pass the test of time I gotta see that you're even dedicated to this if you just started a week ago you like there's just you have to put in time you've got to go and get some lumps and bruises but the people who have been in business for at least six months you made at least your first 10K and now you're like all right I'm ready to accelerate things I understand I need better habits I understand I need to reprogram my my subconscious I need to reprogram my self-image I need high performance and I want to accelerate this and I just don't want it to take another 10 years I want to condense the time take decades and turn it into weeks and months then let's have a conversation yeah yeah I love it
I'll put all the links down below and we'll end on this but um the reason why I love reading and and learning so much um is because what could take me five years to learn I could have just read in a book so being that that time is our one of our most valuable resources is that I don't want to it's like the hormos quote paying down the ignorance dead it's costing me millions of dollars a year not knowing how to make millions of dollars a year and I don't want to do that because we're living in the Golden Age of I mean there's a 12-year-old kid Dev up some AI app the other day it popped up some Bible AI app a million dollars a month reoccurring revenue and it took two months to build and here I am um so it's like the the the day of of being able to start your
own business and do what you're passionate about there's no excuse there's no excuse so sometimes it takes getting unstuck in your thinking learning to think in new ways and I I really appreciate what you do and and we'll have to have you on you know maybe later in this year to just you know we laid the foundation here we'll we'll build the wall next time but just appreciate you brother thank you for everything you're doing um very impactful and I learned a lot as well oh thank you so much for having me here man I appreciate you I love what you do for your audience and I'm looking forward to coming back yeah appreciate you guys have a blessed weekend we'll see you in the next one byebye


